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Integrated Marketing Manager

Autonomize

Autonomize

Marketing & Communications
Austin, TX, USA · Texas, USA · Alrededores de Amatengo, Oaxaca, Mexico · Remote
Posted on Sunday, July 7, 2024

Integrated Marketing Manager

Location: Austin, TX (Remote options available)

About Autonomize AI:

Autonomize AI is dedicated to helping healthcare knowledge workers make data-driven decisions to improve patient outcomes. As a founding member of CancerX, President Biden’s Cancer Moonshot initiative, and partner to top 20 pharma, F100 payors, and life sciences companies, we organize, contextualize, and summarize unstructured healthcare data using cutting-edge AI technology.

Job Summary:

We are seeking an experienced Integrated Marketing ninja with deep expertise in healthcare and AI. This role requires a natural storyteller and full-stack marketer who specializes in content marketing and thrives in a startup environment. The ideal candidate will have a minimum of two years of experience working in a startup, demonstrating a strong understanding of agile marketing practices and growth strategies.

Key Responsibilities:

Content Marketing & Storytelling:

  • Craft compelling, informative, and engaging content that articulates Autonomize AI's value propositions.
  • Develop and oversee the execution of a comprehensive content strategy that aligns with business goals and resonates with target audiences.
  • Develop content for websites, sales collateral, social media messaging, etc.
  • Harvest knowledge, expertise and experience from the executive team to develop unique PoV for Autonomize AI.

Full-Stack Marketing Execution:

  • Design and implement end-to-end marketing campaigns across multiple channels, including email, social media, webinars, and paid advertising.
  • Coordinate cross-functional efforts to ensure cohesive brand messaging and user experience throughout the customer journey.

Market & Competitor Analysis & Response:

  • Analyze competitors, market trends, customer insights, and competitive positioning to refine marketing strategies and identify new opportunities.
  • Differentiate Autonomize AI from competitors.

Data-Driven Optimization:

  • Monitor campaign performance, leveraging analytics tools to assess ROI and make data-driven adjustments for continuous improvement.
  • Develop and maintain key performance metrics to evaluate the success of marketing initiatives.

Collaboration & Communication:

  • Work closely with sales, product, and leadership teams to create alignment and support revenue growth.
  • Build strong relationships with stakeholders, communicating marketing initiatives and their impact effectively.

Qualifications:

  • A bachelor's degree in Marketing, Communications, or a related field, or a strong justification on why you didn’t need it.
  • 5+ years of marketing experience, including a minimum of 2 years in a startup or an agency
  • Strong understanding of healthcare industry trends, challenges, and regulatory considerations.
  • Experience with AI technology and its applications in healthcare.
  • Proven success in full-stack marketing with a focus on content marketing.
  • Exceptional communication skills, both written and verbal.
  • Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Salesforce).
  • Ability to thrive in a fast-paced, high-growth environment, adapting to changing priorities.

Why Join Us:

  • Opportunity to make a tangible impact in the healthcare industry.
  • Collaborative, innovative, and supportive team culture.
  • Ownership, Autonomy & Mastery
  • Competitive salary, benefits, and growth opportunities.

If you're a dynamic marketer with a passion for healthcare, AI, and storytelling, we'd love to hear from you!