Capital Factory
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SEO Specialist & Technical Content Writer

Captain Experiences
Job Functions:
Marketing & Communications
Employment Types:
Austin, TX, USA
Posted on:

Who We Are:

The sad reality in this day and age is that schedules are tight and things stack up faster than we can knock ‘em down. What better way to make the most of your time than to get outdoors with family, friends, and our Damn Good Guides?

At Captain (, we’re building a platform for outdoor sports based on the belief that everyone deserves easy access to exploring the outdoors.

Focused first on fishing, we'll soon unlock all outdoor sports and geographies, and leading venture investors including Andrew Chen at a16z (Andreessen Horowitz), Goodwater Capital, Not Boring Capital, Capital Factory, and others back us in making our passion our profession. We hope you’ll join us.

Who You Are:

We’re hiring a hard-working, details-oriented, SEO Specialist & Technical Content Writer excited to present Captain to millions of adventurers and guides across all outdoor sports and geographies.

You’ll work directly with our VP of Growth Marketing and the marketing team to spearhead Captain’s SEO growth.

You’re not only deeply analytical and excited about optimizing technical aspects of our SEO strategies- you also write quality content internalizing Captain’s voice, and take ownership of one of our core acquisition channels.

Table Stakes:

-Prior SEO marketing experience required

-Familiarity with Ahrefs or SEMRush required

-Familiarity with Google Analytics and Google Search Console required

-Understanding of search engine algorithms and white-hat ranking methods

-Experience analyzing high volumes of data to create content strategies with editorial teams

-Experience creating and presenting impactful SEO reports and dashboards

-Desire to work in a fast-paced environment and wear many hats

-Experience in / knowledge of the outdoor industry preferred

-Located in or willing to relocate to Austin, Texas

-Value in-person collaboration (we work 3 days in person per week from our downtown Austin office)

What You Do:

-Work directly with VP of Growth Marketing and founders to oversee the strategic direction and expansion of Captain’s SEO strategies

-Collaborate with Content Writer to generate a holistic blog and landing page schedule to publish visual and written content that ranks highly on SERPs

-Perform granular traffic and conversion analyses across multiple outdoor sports and geographies to gain insight into keyword and landing page performance

-Use web analytics data from several sources to evaluate traffic building initiatives' effectiveness and to provide recommendations for improvements in content, user experience, and conversion

-Utilize a variety of in-house data sources to improve Captain’s technical SEO roadmap

-Perform technical audits and collaborate with Product to identify any crawling and indexing challenges; perform post-implementation QA

-Keep up-to-date on new and trending SEO and digital marketing methodologies

-Establish a backlink strategy and work to increase domain authority and referral traffic

-Conduct regular keyword audits to optimize existing content and source new high-intent, high-volume keywords

-Write compelling website content

Your Why:

-Mission to Unlock the Outdoors across all outdoor sports and geographies

-Fulfilling work as part of an early-stage, high-growth team working directly alongside founders

-Ability to help shape the culture and future of Captain

-Growth opportunities in your role as Captain scales

-Competitive salary, healthcare, meaningful equity stake, and discounted Captain trips

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