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MVPindex
MVPindex
mvpindex.com

Locations

Austin, TX, USA · West University, Austin, TX, USA

industry

Advertising · Marketing and Advertising

Size

51-200 employees

Stage

Series B

founded in

2012

Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. We are a unique software platform designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions. We’re fortunate to have a roster full of trusted partners from all areas of business that rely on our platform to provide accurate, unbiased data to help them evaluate strategic marketing initiatives. Raise your hand if you’re tired of hearing about or defending “proprietary metrics.” We are too. So we’re ditching ours and shifting to a transparent methodology that shows each input used to formulate value. Our solution provides comprehensive performance analysis and valuation at both the individual partner or portfolio level.


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