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Director of Marketing



Marketing & Communications
Posted on Wednesday, June 19, 2024

Director of Marketing

About Shipwell

At Shipwell, we empower supply chain efficiency and service effectiveness at scale. The Shipwell platform includes capabilities previously out of most shippers' technical reach and affordability today. Our solution combines everything shippers need, from transportation management and visibility to procurement, in a comprehensive, easy-to-use platform. It will adapt and scale as market and business demand change, allowing shippers to operate, manage, and optimize the shipping process seamlessly. Industry experts have recognized Shipwell's traction in the market and have differentiated Shipwell as a leader in the logistics industry. Awards include Gartner Magic Quadrant for TMS 2024, 2023, 2022, 2021, Food Logistics’ 2024 Top Software & Technology Providers, and FreightWaves’ FreightTech 2022 and 2021 Awards for Innovation and Disruption in Freight Industry. Shipwell was also named the fourth fastest-growing company in North America on the 2021, 2022, and 2023 Deloitte Technology Fast 500 and Forbes 2020 Next Billion-Dollar Startup.

Our Culture

Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us!

About the Role

As the Director of Marketing, you'll lead the charge in crafting and executing innovative marketing plans to propel Shipwell to new heights. This role is perfect for a passionate marketing player-coach who thrives on staying ahead of the curve and achieving measurable results.

What you’ll do when you get here:

  • Lead Marketing Strategy:
    • Conduct market research and competitor analysis to understand the software landscape and target audience.
    • Develop and implement comprehensive marketing plans that align with the company's overall business goals.
    • Set marketing objectives and key performance indicators (KPIs) to measure success.
  • Manage Small Marketing Team:
    • Build, lead, and motivate a high-performing marketing team, including vendors with diverse skill sets (content marketing, social media, SEO, etc.).
    • Delegate tasks effectively and provide coaching and mentorship to marketing team members.
    • Foster a collaborative and results-oriented marketing department culture.
  • Drive Brand Awareness and Demand Generation:
    • Oversee the development and execution of marketing campaigns across various channels (digital, content, social media, PR) to generate brand awareness and leads.
    • Manage the marketing budget and allocate resources strategically to maximize return on investment (ROI).
    • Analyze marketing campaign performance and make data-driven decisions for continuous improvement.
  • Product Marketing and Launches:
    • Develop and execute go-to-market strategies for new software products.
    • Collaborate with product development teams to ensure messaging aligns with product features and benefits.
    • Manage product positioning and messaging across all marketing materials.
  • Channel/Partner Marketing:
    • Develop and oversee marketing programs specifically designed for channel partners.
    • Build and maintain strong relationships with channel partners to maximize their effectiveness in selling the software.
  • Stay Ahead of the Curve:
    • Stay informed about the latest marketing trends and technologies.
    • Identify and implement innovative marketing strategies to stay ahead of the competition.
    • Continuously monitor the marketing landscape and adapt strategies as needed.
  • Metrics & Reporting:
    • Track and analyze marketing campaign performance using data analytics tools.
    • Generate reports to measure marketing ROI and present findings to company leadership.
    • Use data insights to inform future marketing strategies and tactics.

What you need to have:

  • BA/BS degree in communications, marketing, PR, journalism or a related field
  • 9+ years experience in marketing
  • 4+ years as a marketing director leading teams
  • Proven success in driving impact in previous positions
  • Experience leading strategy and execution of marketing campaigns
  • Analytical and creative thinking
  • Thorough knowledge of web analytics (Google Analytics)
  • Experience using Salesforce

What is Preferred:

  • Logistics industry experience

Why Shipwell:

  • Enjoy working remotely with the added perk of a home office reimbursement
  • Unlimited Paid Time Off (PTO)
  • A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&S coverage, and flexible/health savings accounts
  • 401K program where Shipwell matches up to 4%
  • A yearly learning and development budget
  • Subsidized internet, cell phone, fitness, and educational reimbursements
  • Virtual team-building events where fun and connection take center stage
  • Join a vibrant, inclusive workplace shaped by friendly, talented individuals
  • Receive a technology package, including a MacBook Pro
  • Employee Recognition Program to celebrate and incentivize hard work and success!

The Salary Range for this role is between $120,000 to $160,000/year. Compensation is based on several factors, including market location, job-related knowledge, skills, and experience.

Shipwell is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We celebrate diversity and believe that experience comes in different forms. Diversity in our team makes for better problem-solving, more creative thinking, and ultimately, a better product and company culture.

Even more important than your resume is a clear demonstration of impact, dedication, and the ability to thrive in a fast-paced and collaborative environment. Shipwell strives to have an inclusive work environment; so if you are hard-working & good at what you do, then please come as you are. We want you to contribute, grow, & learn at Shipwell.

We are looking forward to adding new perspectives to our team!

For more information about Shipwell visit shipwell.com, or connect with us on Twitter @shipwell, LinkedIn, and Facebook.com/Shipwellinc