About Us:

At Storable, we are committed to empowering self-storage business owners to do more. Our mission is to make their jobs easier and more effective, giving them more time, more revenue, more control, and more access to leading technology. Our vision is driven by innovation, constantly seeking to create better tools and experiences for our customers. Join us in our journey to empower self-storage business owners and help them achieve their goals with greater efficiency and success!

Position Summary:
We are seeking an experienced and analytical Senior Business Analyst to support our Digital Marketing team. This role will be crucial in developing and implementing comprehensive marketing measurement frameworks, analyzing campaign and website performance, and providing data-driven insights to optimize our digital marketing efforts across thousands of websites. The ideal candidate will have at least 5 years of experience in digital analytics and be an expert in tools such as Google Analytics 4, Google Tag Manager, Looker Studio, and Microsoft Clarity.

Key Responsibilities:
● Design, implement, and maintain a robust marketing measurement framework that accurately captures performance across all digital marketing channels and campaigns
● Collect, analyze, and interpret data from multiple sources to measure the performance of digital marketing campaigns (SEO, PPC, social media, email, etc.) and website conversion funnels
● Establish and monitor key performance indicators (KPIs) for individual websites and global benchmarks
● Create and maintain dashboards and reports using Looker Studio to visualize data and communicate insights effectively
● Develop and manage comprehensive reporting systems for both internal stakeholders and customers, ensuring timely delivery of actionable insights and performance metrics
● Collaborate closely with the Digital Marketing Manager, SEO Specialist, and PPC Specialist in India, as well as the Digital Marketing Team in the USA, to provide data-driven recommendations for campaign optimization and ensure alignment of analytics efforts across global teams
● Troubleshoot Google Tag Manager (GTM) and Google Analytics 4 (GA4) implementations to improve and optimize data collection and reporting accuracy, ensuring that tracking mechanisms are functioning correctly and capturing the intended data.
● Implement and manage tracking solutions using Google Tag Manager to ensure accurate data collection across all digital properties
● Conduct in-depth analysis of user behavior using tools like Microsoft Clarity to identify areas for improvement in user experience and conversion rates
● Develop and maintain documentation for analytics processes, data collection methods, and reporting procedures
● Stay up-to-date with the latest trends and best practices in digital analytics and marketing measurement
● Identify opportunities for process improvement and automation to enhance efficiency and scalability of analytics operations
● Provide training and support to team members on analytics tools and best practices
● Assist in the development of data-driven strategies to improve overall marketing performance and ROI

Qualifications:
● Bachelors degree in Business Analytics, Statistics, Marketing, or a related field; Masters degree is a plus
● Minimum of 5 years of experience in digital analytics, preferably in a marketing or e-commerce environment
● Expert-level proficiency in Google Analytics 4, Google Tag Manager, and Looker Studio
● Strong experience with Microsoft Clarity and other user behavior analysis tools
● Advanced knowledge of statistical analysis and data visualization techniques
● Proficiency in SQL and experience with big data platforms
● Excellent problem-solving skills and attention to detail
● Strong communication skills with the ability to present complex data in a clear, concise manner
● Experience in setting up and managing analytics for large-scale, multi-website environments
● Familiarity with SEO and PPC concepts and metrics
● Knowledge of A/B testing and conversion rate optimization techniques
● Ability to work independently and collaboratively in a fast-paced environment
● Google Analytics and Google Tag Manager certifications are highly desirable
● Experience with other BI tools (Tableau, PowerBI) a plus