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Director of Marketing



Marketing & Communications
Miami, FL, USA · Austin, TX, USA · United States
Posted on Friday, June 2, 2023

Director of Marketing

This is a full-time remote position [preferred location in Miami, FL].

About Trend

Trend is a content creation marketplace, leading the development and adoption of what a digital marketing platform should look like in the near future. Trend has created a new way in how consumer brands work with digitally native content creators.
What we're building has never been done before and our customers are clamoring for us to deliver MORE. Our platform provides them with the tools necessary to collaborate on various product campaigns that defy traditional agency-studio models. It is lightning fast to get high-quality custom content for any type of brand, anywhere in the world.
We are enabling the future of content creation for brands and creators.
We’re investor-backed, including, Techstars Ventures & Pharrell Williams.
By joining Trend, you will:
have direct & tangible impact on the content creator's community. We help a lot of creators land their first professional campaign with brands they trust and admire.
help small businesses grow their audience with innovative campaigns that help their products stand out from the competition.
help us keep defining the culture that makes our workplace safe, fun, inclusive and progressive.
help us shape the direction of Trend in terms of technology and product.

Role Summary:

We are looking for a seasoned marketer who can build repeatable marketing processes and systems. We expect this individual to grow into scaling the marketing org at Trend.
This individual will work directly with our CEO and Head of Growth to increase growth through our current channels and find new channels. You will need the ability to manage a few different channels simultaneously.
This role will manage our marketing contractors and ensure consistency in Trend brand and marketing activities.
Launch growth experiments, analyze what’s working and not working, identify opportunities in the marketing stack, and use marketing automation to improve conversion rates.
Set up reporting and analysis for our current lifecycle funnels including both granular tracking, reporting, and experimentation results.
Write and come up with all copy across landing pages, emails, and CTAs
As we continue to grow, we expect this person to make hires and manage the core marketing time to increase our team’s marketing capacity.

Our ideal candidate will have:

Demonstrated experience leading marketing campaign development with a focus on brand, creative, and copy.
5+ years in marketing roles (leading contractors and/or employees is a plus).
Deep project management experience.
Portfolio of previous work and projects available.
Data-driven with an understanding of defining, measuring, and reaching KPIs.
Owning and building the Trend brand and the thought leadership that supports it.

What we can offer you:

Competitive salary.
Health and dental insurance coverage.
100% Remote work (though a few in-person meetings here and there could be cool too).
Paid for team retreats.
A quickly growing, small, fun, and very driven team to work with.

How you can apply

Great! You made it this far!
Please send your resume to careers@trend.io with the subject "Director of Marketing - Trend" along with:
Your resume
Cover letter
Sharing why your interested never hurts! :)

Why you should join Trend